Entrepreneur Capitalizes On Aware Saga

AS 3,000 people packed the Association of Women and Research (Aware)'s Extraordinary General Meeting (EOGM) last Saturday, Vicki Lew, 29, followed the unfolding drama via a live feed on social networking site Twitter.

At one point during the raucous meeting, former exco member Sally Ang shouted at the jeering audience to 'shut up and sit down'. The outburst got the Twitter stream #awaresg abuzz, and one netizen jested that the phrase would look great on a t-shirt.

That immediately sparked Ms Lew to conjure up a design using the now-infamous quote 'just for fun'. In 30 minutes, the design consultant with nine years of experience shared a mock-up with 'followers' of the Twitter feed, who responded positively to the prototype.

Buoyed by the positive feedback from netizens, Ms Lew uploaded some of these designs onto a US-based t-shirt printing site and quickly garnered about 30 orders, she told straitstimes.com on Tuesday.

Source: Straits Times

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